Selling basics

What Is EBITDA? A Simple Guide for Business Owners

By Simon Fallows, Founder, Freedom For Founders
Updated September 20262 min read
Definition

EBITDA stands for earnings before interest, taxes, depreciation and amortization. It shows how much profit your business makes from its operations, before financing choices, tax and accounting write-downs are taken out.

How do you calculate EBITDA?

Short answer

Start with net income, then add back interest, income taxes, depreciation and amortization.

Example
Net income$400,000
Add: interest$30,000
Add: income taxes$60,000
Add: depreciation and amortization$110,000
EBITDA$600,000

Why do buyers use EBITDA?

Short answer

It lets buyers compare businesses on the same footing. Two companies can earn the same from operations but show different net income because one has more debt or older equipment. EBITDA strips those differences out.

Most Canadian mid-market businesses are priced as a multiple of EBITDA. If buyers pay 4x and your EBITDA is $600,000, the starting point is a $2.4 million enterprise value.

What is normalized (or adjusted) EBITDA?

Short answer

Normalized EBITDA is EBITDA adjusted to show what the business would earn under a new owner. It removes one-time costs, personal expenses run through the company, and sets the owner's pay at a market rate.

This is the number buyers actually price. The adjustments are called add-backs, and every one needs evidence behind it.

What EBITDA doesn't show

EBITDA ignores the cash you'll need to replace equipment, and it doesn't show how much working capital the business ties up. Good buyers look at both. A business with high EBITDA but old equipment will get a lower offer.

FAQ

Frequently asked questions

What does EBITDA stand for?

EBITDA stands for earnings before interest, taxes, depreciation and amortization. It measures the profit a business makes from its operations before financing costs, income taxes and non-cash accounting charges.

Is EBITDA the same as cash flow?

No. EBITDA ignores spending on equipment, changes in working capital, debt payments and taxes, which all affect cash. It is a useful measure of operating profit, but buyers also check actual cash flow.

What is a good EBITDA multiple?

It depends on the industry and the business. Canadian mid-market businesses commonly sell for about 2x to 6x normalized EBITDA. Recurring revenue, a broad customer base and low owner dependence push the multiple higher.

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