We exist to set founders free
A community built to help you move forward with clarity, confidence and connection. This philosophy is in our name, underpinning our approach to every engagement.
300+
CLIENTS HELPED
100+
YEARS OF COMBINED M&A ADVISORY EXPERIENCE ACROSS THE TEAM
6
PROVINCES WE ARE WORKING IN
REFLECTED IN OUR CULTURE
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Donate a percentage of fees to charity
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Access to educational resources
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Free snacks and foamy beverages
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Team lunches and White Rabbit (IYKYK)
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Sometimes people work from home
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Pretty cool holiday and summer parties
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Random D&D nights, team hikes, trivia, and chili cook-offs
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Winter and Summer Team Travel
Sons and daughters of founders, entrepreneurs and risk-takers, we know what ownership means because we've experienced it. We engage with curiosity and genuine concern for every owner we have the privilege to learn from and help set free.
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Simon Fallows
PRESIDENT & CEO
Simon founded Freedom For Founders and has spent more than 12 years helping Canadian business owners plan their exit, sell well, and step into what comes next with confidence.
Read Simon's full story -
Rob Mitchell
SENIOR PARTNER
An engineer with an MBA and a Master M&A Intermediary designation, Rob brings technical rigour to every deal and won't settle for good enough when a better outcome is on the table.
View Rob's profile -
Logan Lemcke
BROKER ADVISOR
Most owners aren't ready to sell, and without a plan they risk leaving real value behind. Logan helps founders protect what they've built and prepare for the exit they want.
View Logan's profile -
Cooper Carberry
BROKER ADVISOR
Cooper shows founders their business the way a buyer sees it: what drives its value, what's holding it back, and what might raise questions during a sale.
View Cooper's profile -
April Harbottle
BROKER ADVISOR
After years in banking, tech and M&A at Scotiabank, Canadian Western Bank and Rogers, April helps founders exit on their own terms, whether that's a sale, a partnership or something more creative.
View April's profile -
Alex Kelly
VICE PRESIDENT OF SALES
Most founders spend decades building a business and very little time planning what comes next. Alex's conversations usually start long before anyone is thinking about selling, and that's on purpose.
View Alex's profile -
Dawson Fallows
BUSINESS DEVELOPMENT MANAGER
Dawson believes a business should create freedom for the person who built it. He helps owner-operators understand what theirs is really worth and what their future could look like.
View Dawson's profile -
Hayden Khan
VICE PRESIDENT OF OPERATIONS
A business that performs well isn't always built well. Hayden helps founders see how their company is really structured, where its value comes from, and what needs to change before a sale.
View Hayden's profile -
Carolyn Riske
OPERATIONS MANAGER
Clean financials and clear processes can make or break a sale. Carolyn helps founders get organized behind the scenes so their business is ready for whatever comes next.
View Carolyn's profile -
Megan Solomon
MARKETING COORDINATOR
Too many founders reach the end of the road without knowing they had options. Megan makes sure more Canadian business owners find out help exists before it's too late.
View Megan's profile -
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TESTIMONIALS
“Carolyn set the bar for how a professional engagement should run. Clear communication, prompt follow-through, and a collaborative approach made the entire process feel seamless from start to finish.”
“The team at Freedom for Founders made an overwhelming process feel manageable. Logan was professional, responsive, and always one step ahead, giving us confidence at every stage.”
“I didn't think I had a problem until I spoke with Alex. What seemed like a routine conversation quickly uncovered gaps in my business and gave me a clear plan to fix them before it was too late.”
“I had no idea where to start when it came to selling my business. Cooper guided me through the process, found the right buyer, and made something overwhelming feel straightforward.”
“Simon at Freedom For Founders did a valuation that changed how I see my business. His insight on legal risks, structure, and tax strategy led to a Holdco setup that dramatically cut my taxes.”
“Hayden took the time to really understand our business before offering any direction. The guidance was practical, honest, and tailored to our situation, making it clear we were working with a team we could trust.”