Founders helping founders
buy and sell companies.
Know what your business is worth, what your options are, and how ready you are, before you decide anything.
Clarity before commitment.
We help owners understand what their business is worth, explore the options in front of them, and prepare for what’s ahead, so the decision is made on your terms, with no pressure.
Your freedom is closer than you think.
Time with the people who matter most. A morning without a full inbox. The freedom to travel, to rest, to build something new if you choose. A legacy that outlasts the business.
There’s more than one way forward.
Whether you’re ready to sell, want to grow first, or are looking to acquire, we help you understand the path before you commit to it.
Sell
Prepare properly, understand your value and find the right buyer.
Selling your business →Grow
Improve your business’ value and create more options for the future.
Start with your score →Bridging the gap to founder freedom.
There’s a gap between where you are today and the freedom you want. Closing that gap takes clarity, preparation and the right plan. We walk all four steps with you.
We want what’s best for you, not just a sale.
If the honest answer is “not yet”, we’ll say so and show you what to work on first.
A business that isn’t ready stalls, and that costs you more than waiting.
When the deal is done you’re still a founder in our community, not a closed file.
“I’ve been in the chair you’re sitting in.”
I spent fifteen years building a successful business and believing that being in control was what made me a good owner.
It took losing pieces of my life, and one costly afternoon in a Toronto boardroom, to realize how wrong I was.
What happened next became the reason I built Freedom for Founders.
Read Simon’s storyWhat is my business really worth?+
Your business is worth what someone is willing to pay for it. Our job is to understand your business’s full value, not just what shows up on the bottom line, and to defend that value throughout the deal process with a buyer. We use market data and comparable transactions to give you a realistic view of what qualified buyers may actually pay today.
Do I have to be ready to sell to talk to you?+
No. Most of the owners we talk to are years away from selling, or haven’t decided at all. Our process starts with understanding where your business stands today, not a listing agreement, so there’s no pressure and no obligation to commit to anything. If the honest answer is “not yet,” we’ll tell you that directly and show you exactly what to work on first. Many owners start with the free Sellability Score just to get a clearer picture, with zero commitment attached.
Is this confidential?+
Completely. Listings go to market confidentially and buyers sign NDAs before they see any detail. Your team, customers and competitors hear nothing from us.
How long does selling take?+
Preparation is usually the longest part, and it’s the part that pays off. Getting the business valued, gaps identified, and the numbers structured properly typically takes six to eight weeks. Once that groundwork is done and the business actually goes to market, a well-run process with qualified buyers usually takes several months from first conversations to closing.
What if I’m not sure I want to let go?+
That’s normal, and it’s a big part of why we look at personal readiness alongside the financial picture. Knowing what you actually want next isn’t an afterthought, it’s part of the work itself, and “grow” is just as valid an answer as “sell.” A lot of owners find that once they see the business clearly and know what life after ownership could look like, the decision gets easier, whichever direction it goes.
Where do I start?+
With your Sellability Score. It takes about 13 minutes and is completely private. From there, one of our M&A advisors reaches out for a conversation to understand where you’re at and how we can help. What happens after that is still your choice.
Know where you stand before you decide what’s next.
Your Sellability Score takes about 13 minutes and gives you a clearer picture of your business, your options and what to focus on next.
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