Freedom for Founders
Canada's Fastest Growing M&A Advisory Firm

Join the journey to founder freedom

Founders helping founders buy and sell companies from coast to coast.

You built your business in pursuit of freedom.

But something unexpected happened.

The business that was meant to give you your life back is now consuming more of your time, money, and energy.

OR

The business is running well, but there's no clear exit plan. Wait too long and you risk heavy taxes and leaving serious value on the table.

The trap that most owners fall into

Waiting for a better year.Waiting for things to slow down.Waiting for the right moment that never comes.

Without the right information, the questions start to build.

Is now the right time to sell?
What does life look like after the sale?
How do I get full value for my company?

“Most owners don't make the wrong decision. They just wait too long to make it.”

The Freedom Gap

There's a gap between where you are and the freedom you want to achieve

Most owners avoid exit planning because they are busy running a business. But over time, the owner's role and the life they want begin to drift apart. The space between where you are today and the freedom you seek, that's the Freedom Gap. And closing it is the toughest, most emotional process of your lifetime.

The Freedom For Founders Journey

Bridging the gap to founder freedom.

Our path to founder freedom guides business owners through a structured journey to discover their options and the true value of their business. Supporting the financial and lifestyle goals they envision.

Your Path To Freedom →
1
INSIGHT - Business Readiness

Do you understand how a buyer would value your business? The strengths, the gaps, the real value. Most owners are surprised by what they find.

2
CLARITY - Personal Readiness

What do you actually want? What does life look like after? We work through the personal side of this decision, because it matters just as much as the financial one.

3
RETURN - Financial Readiness

What is your business actually worth? What do you need to walk away comfortably? We run the numbers so you can make decisions with confidence.

4
TRANSFER - Transition Readiness

Grow or go. When you're ready to move, we execute. Qualified buyers, managed negotiations, a clean process from listing to closing.

It starts with the sellability score →
Your First Step

Find out what your business is worth, and if it's ready to sell.

Your Sellability Score benchmarks your business against real market data across eight value drivers. It's where the journey starts.

Get Your Score
Private & confidential. Your data is never shared or sold
Your Sellability Score
0 50 80 100
0/100
Sellability Score
Financial performance
82
Owner independence
38
Recurring revenue
74
Growth potential
65
Monopoly control
79
Switzerland structure
88
Valuation teeter-totter
44
Hub & spoke
51
Built by a founder, for founders
Simon Fallows
Meet Simon Fallows
M&A Strategic Advisor
Certified Exit Planner
Serial Entrepreneur
Dragon's Den Alumnus

Building a business is one thing. Knowing when to step back, what it's worth, and what freedom actually looks like on the other side. That's where most owners get stuck.

Simon Fallows has been there. After building and selling multiple businesses of his own, he founded Freedom for Founders to be the partner he wished he'd had. Someone who sees your business through a buyer's eyes and walks the whole journey with you.

From Dragon's Den to family-run businesses to multi-million dollar enterprises, Simon has spent his career turning obstacles into opportunities. Now he wants to do the same for you.

Founders We've Helped

"When Simon asked what I thought my business was worth, I gave him a number. He came back with a valuation three times higher. His guidance changed everything."

Dan Ward
Seller Engagement

"They took the time to understand my goals, crafted a strategy that fit perfectly, and helped me sell my business with confidence. I truly couldn't have asked for better partners."

Dana Shortt
Seller Engagement
The Freedom Five

The Road to Founder Freedom Was Not Meant to Be Travelled Alone.

By joining the Freedom for Founders community, you'll connect with founders exploring their exit options, others in the sale process, and many that have crossed the finish line.

01
Discovery Program

Your one-on-one starting point.

Begin Your Journey
02
Freedom Connect

Every Thursday. Real founders.

Join The Weekly Call
03
Insight Events

Monthly. Online and in-person.

Find Upcoming Events
04
Freedom Travel Club

Places worth going. People worth knowing.

Get Access
05
Ongoing M&A Advisory

Most owners already have advisors for tax, legal, and accounting. For one of the most important transactions of your life, you need a trusted M&A advisor for the sale too.

Your freedom is closer than you think.

Time with the people who matter most. A morning without a full inbox. The freedom to travel, to rest, to build something new if you choose. A legacy that outlasts the business.

The first step is your Sellability Score. It only takes a few minutes. From there, we’ll help you offload the stress, bring relief and clarity to the decisions ahead, and take it from there with you.

Get your sellability score