Founders helping founders
buy and sell companies.

Your business is worth what someone is willing to pay for it. Our job is to understand your business’s full value, not just what shows up on the bottom line, and to defend that value throughout the deal process with a buyer. We use market data and comparable transactions to give you a realistic view of what qualified buyers may actually pay today.

No. Most of the owners we talk to are years away from selling, or haven’t decided at all. Our process starts with understanding where your business stands today, not a listing agreement, so there’s no pressure and no obligation to commit to anything. If the honest answer is “not yet,” we’ll tell you that directly and show you exactly what to work on first. Many owners start with the free Sellability Score just to get a clearer picture, with zero commitment attached.

Completely. Listings go to market confidentially and buyers sign NDAs before they see any detail. Your team, customers and competitors hear nothing from us.

Preparation is usually the longest part, and it’s the part that pays off. Getting the business valued, gaps identified, and the numbers structured properly typically takes six to eight weeks. Once that groundwork is done and the business actually goes to market, a well-run process with qualified buyers usually takes several months from first conversations to closing.

That’s normal, and it’s a big part of why we look at personal readiness alongside the financial picture. Knowing what you actually want next isn’t an afterthought, it’s part of the work itself, and “grow” is just as valid an answer as “sell.” A lot of owners find that once they see the business clearly and know what life after ownership could look like, the decision gets easier, whichever direction it goes.

With your Sellability Score. It takes about 13 minutes and is completely private. From there, one of our M&A advisors reaches out for a conversation to understand where you’re at and how we can help. What happens after that is still your choice.