How to sell your business

Three steps behind every successful sale.

A clear guided process that protects your value, strengthens your options, and helps you make the right next decision.

Our process

What working together looks like.

Freedom for Founders combines founder-focused advisory, helping you understand where you are today before moving to execution only when the business, the owner, and the timing are aligned.

01

Free sellability analysis

Find out how sellable your business is today. A 13-minute assessment and valuation that compares you to peers in your industry. Free. No strings.

02

The Freedom Benchmark

Eight private sessions with one advisor. You come out with a clear plan built around your goals, either going to market or growing for a few more years.

03

Sell your business

A structured, confidential sale process built around getting you the right buyer at the right price. We manage every step.

SAMPLE REPORT
05080100
66/100
SELLABLE, ROOM TO GROW
Financial performance
40
Growth potential
63
Switzerland structure
88
Recurring revenue
100
Valuation teeter-totter
44
Monopoly control
50
Customer satisfaction
100
Hub and spoke
51
Step one

Find out how sellable your business really is.

Before anything else, you need an honest picture of where your business stands. It starts with the Sellability Score, a free 13-minute questionnaire. You will see what is working, what is not, and what matters most to a buyer.

01Complete the Sellability Score
02Add three years of financials
03Receive your estimate of value
No cost. No commitment. Just a clear starting point.
Step two

Understand your options before you commit to anything.

The Freedom Benchmark is the starting point for founders who need clarity before they make a major move. Over eight one-on-one sessions, you work directly with an advisor to understand value, readiness, priorities, and what should happen next.

The Freedom Benchmark report stack
What you get

Broker's Opinion of Value

A grounded valuation view so you can start planning from market reality, not guesswork.

30-page Sellability Report

A focused review of the strengths and gaps buyers are likely to notice first, with Blackbox analysis.

Personal Readiness Assessment

A practical view of whether you are ready for the transition personally, not only financially.

Wealth Gap Analysis

A comparison between likely outcomes and what you need to support the life you want after the business.

Profit and Value Improvement Plan

A roadmap for improving value, reducing risk, and creating better options before a sale or succession decision.

Freedom Gap Analysis

A joined-up picture of business, personal, financial, and transition readiness so the next move is clearer.

Two founders walking through their shop floor
Step three

You and your business deserve a tailored sales strategy.

Brokerage is for founders who are prepared to act. We support you through a structured confidential process built around getting you the right buyer, at the right price, at the right time, on the right terms.

What support feels like
01

Founder-side guidance

A sounding board through the moments that usually create the most pressure and second-guessing.

02

Preparation before pressure

Questions, weak points, and documentation needs are addressed early so urgency does not drive the process.

03

Aligned deal strategy

Timing, buyer approach, and deal decisions stay tied to your goals, not just the transaction itself.

04

Protected value

Positioning and leverage are managed carefully so unnecessary concessions do not erode outcome quality.

05

Support through closing

Support continues from early outreach through negotiation, diligence, and the final path to close.

It all starts with the Sellability Score.
Client reviews

Hear it from founders who have been through it.

5.0 out of 5
From 25 Google reviews