How to sell your business

THREE STEPS BEHIND EVERY SUCCESSFUL SALE.

A clear guided process that protects your value, strengthens your options, and helps you make the right next decision.

Our process

What working together looks like

Freedom for Founders combines founder-focused advisory, helping you understand where you are today before moving to execution only when the business, the owner, and the timing are aligned.

Free sellability analysis

Find out how sellable your business is today. A 13-minute assessment and valuation that compares you to peers in your industry. Free. No strings.

Your readiness roadmap

Eight private sessions with one advisor. You come out with a clear plan built around your goals, either going to market or growing for a few more years.

Sell your business

A structured, confidential sale process built around getting you the right buyer at the right price. We manage every step.

Step One

Find out how sellable your business really is.

Before anything else, you need an honest picture of where your business stands. It starts with the Sellability Score, a free 13-minute questionnaire. You'll see what's working, what's not, and what matters most to a buyer.

1 Complete the Sellability Score

2 Add 3 years of financials

3 Receive your estimate of value

Start with the Sellability Score

No cost. No commitment. Just a clear starting point.

Step Two

Understand your options before you commit to anything

Discovery is the starting point for founders who need clarity before they make a major move. Over eight one-on-one sessions, you work directly with an advisor to understand value, readiness, priorities, and what should happen next.

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Broker's Opinion of Value
A grounded valuation view so you can start planning from market reality, not guesswork.
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30-Page Sellability Report with Blackbox Analysis
A focused review of the strengths and gaps buyers are likely to notice first.
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Personal Readiness Assessment
A practical view of whether you are ready for the transition personally, not only financially.
✓
Wealth Gap Analysis
A comparison between likely outcomes and what you need to support the life you want after the business.
✓
Profit and Value Improvement Plan
A roadmap for improving value, reducing risk, and creating better options before a sale or succession decision.
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Freedom Gap Analysis
A joined-up picture of business, personal, financial, and transition readiness so the next move is clearer.