HOW TO SELL YOUR BUSINESS

Three steps behind
every successful sale.

A clear guided process that protects your value, strengthens your options, and helps you make the right next decision.

Get your Sellability Score

OUR PROCESS

What working together looks like.

Freedom for Founders combines founder-focused advisory, helping you understand where you are today before moving to execution only when the business, the owner, and the timing are aligned.

01

Free sellability analysis

Find out how sellable your business is today. A 13-minute assessment and valuation that compares you to peers in your industry. Free. No strings.

02

The Freedom Benchmark

Eight private sessions with one advisor. You come out with a clear plan built around your goals, either going to market or growing for a few more years.

03

Sell your business

A structured, confidential sale process built around getting you the right buyer at the right price. We manage every step.

SAMPLE REPORT

66/100

SELLABLE, ROOM TO GROW

  • Financial performance40
  • Growth potential63
  • Switzerland structure88
  • Recurring revenue100
  • Valuation teeter-totter44
  • Monopoly control50
  • Customer satisfaction100
  • Hub and spoke51

STEP ONE

Find out how sellable your business really is.

Before anything else, you need an honest picture of where your business stands. It starts with the Sellability Score, a free 13-minute questionnaire. You will see what is working, what is not, and what matters most to a buyer.

  1. 01Complete the Sellability Score
  2. 02Add three years of financials
  3. 03Receive your estimate of value
Get your Sellability Score

No cost. No commitment. Just a clear starting point.

STEP TWO

Understand your options before you commit to anything.

The Freedom Benchmark is the starting point for founders who need clarity before they make a major move. Over eight one-on-one sessions, you work directly with an advisor to understand value, readiness, priorities, and what should happen next.

Get your Sellability Score
The Freedom Benchmark report stack

WHAT YOU GET

Broker's Opinion of Value

A grounded valuation view so you can start planning from market reality, not guesswork.

30-page Sellability Report

A focused review of the strengths and gaps buyers are likely to notice first, with Blackbox analysis.

Personal Readiness Assessment

A practical view of whether you are ready for the transition personally, not only financially.

Wealth Gap Analysis

A comparison between likely outcomes and what you need to support the life you want after the business.

Profit and Value Improvement Plan

A roadmap for improving value, reducing risk, and creating better options before a sale or succession decision.

Freedom Gap Analysis

A joined-up picture of business, personal, financial, and transition readiness so the next move is clearer.

Two founders walking through their shop floor

STEP THREE

You and your business deserve a tailored sales strategy.

Brokerage is for founders who are prepared to act. We support you through a structured confidential process built around getting you the right buyer, at the right price, at the right time, on the right terms.

Get your Sellability Score

WHAT SUPPORT FEELS LIKE

  1. 01

    Founder-side guidance

    A sounding board through the moments that usually create the most pressure and second-guessing.

  2. 02

    Preparation before pressure

    Questions, weak points, and documentation needs are addressed early so urgency does not drive the process.

  3. 03

    Aligned deal strategy

    Timing, buyer approach, and deal decisions stay tied to your goals, not just the transaction itself.

  4. 04

    Protected value

    Positioning and leverage are managed carefully so unnecessary concessions do not erode outcome quality.

  5. 05

    Support through closing

    Support continues from early outreach through negotiation, diligence, and the final path to close.

It all starts with the Sellability Score.

CLIENT REVIEWS

Hear it from founders who have been through it.

5.0out of 5

From 25 Google reviews

Read them on Google →