01
Free sellability analysis
Find out how sellable your business is today. A 13-minute assessment and valuation that compares you to peers in your industry. Free. No strings.
How to sell your business
THREE STEPS BEHIND EVERY SUCCESSFUL SALE.
A clear guided process that protects your value, strengthens your options, and helps you make the right next decision.
Our process
What working together looks like
Freedom for Founders combines founder-focused advisory, helping you understand where you are today before moving to execution only when the business, the owner, and the timing are aligned.
02
Your readiness roadmap
Eight private sessions with one advisor. You come out with a clear plan built around your goals, either going to market or growing for a few more years.
03
Sell your business
A structured, confidential sale process built around getting you the right buyer at the right price. We manage every step.
Step One
Find out how sellable your business really is.
Before anything else, you need an honest picture of where your business stands. It starts with the Sellability Score, a free 13-minute questionnaire. You'll see what's working, what's not, and what matters most to a buyer.
1
Complete the Sellability Score
2
Add 3 years of financials
3
Receive your estimate of value
Start with the Sellability Score
No cost. No commitment. Just a clear starting point.
Step Two
Understand your options before you commit to anything
Discovery is the starting point for founders who need clarity before they make a major move. Over eight one-on-one sessions, you work directly with an advisor to understand value, readiness, priorities, and what should happen next.
- ✓Broker's Opinion of Value
A grounded valuation view so you can start planning from market reality, not guesswork.
- ✓30-Page Sellability Report with Blackbox Analysis
A focused review of the strengths and gaps buyers are likely to notice first.
- ✓Personal Readiness Assessment
A practical view of whether you are ready for the transition personally, not only financially.
- ✓Wealth Gap Analysis
A comparison between likely outcomes and what you need to support the life you want after the business.
- ✓Profit and Value Improvement Plan
A roadmap for improving value, reducing risk, and creating better options before a sale or succession decision.
- ✓Freedom Gap Analysis
A joined-up picture of business, personal, financial, and transition readiness so the next move is clearer.
Step Three
You and your business deserve a tailored sales strategy
Brokerage is for founders who are prepared to act. Most advisors treat your business like a transaction. We support you through a structured confidential process built around getting you the right buyer at the right price, right time and the right terms.
What support feels like
- ✓Founder-side guidance
A founder has a sounding board through the moments that usually create the most pressure and second-guessing.
- ✓Preparation before pressure
Questions, weak points, and documentation needs are addressed early so urgency does not drive the process.
- ✓Aligned deal strategy
Timing, buyer approach, and deal decisions stay tied to the owner’s goals, not just the transaction itself.
- ✓Protected value
Positioning and leverage are managed carefully so unnecessary concessions do not erode outcome quality.
- ✓Support through closing
Support continues from early outreach through negotiation, diligence, and the final path to close.
Next step
Start with clarity,
then decide how far to go.
If you are unsure where you stand, the Sellability Score is the right first step.
Start with the Sellability ScoreDon’t navigate this alone
A community of founders who understand the stakes are high.
Built for business owners preparing for one of the most important decisions of their life. Members gain ongoing guidance, trusted perspective, and access to a network of founders and advisors all designed to help you move forward with clarity and confidence.
The freedom membership model
01
Discovery process
Your starting point. Eight one-on-one sessions that build your complete picture.
02
Freedom Connect
A weekly small-group call with other business owners at the same stage. Every Thursday.
03
Insight events
Monthly sessions, online and in person, on market trends, business value, and what's working for other owners.
04
Freedom Travel Club
Curated trips with other founders who have done the work. Life is better shared.
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Ongoing M&A advisory
When you're ready to make a move, we're already in your corner.
