The Sellability Score  ·  Are you ready?

Is now the time to sell your business, or build value?

Most owners don't find out until they're already in a sale process. Your free Sellability Report changes that.

95,000+assessments completed
8value drivers scored
13 minto complete

Private & confidential  ·  Your data is never shared or sold

Your Sellability Score, sample report
0 50 80 100
66/100
Sellable, room to grow
Financial performance
40
Growth potential
63
Switzerland structure
88
Recurring revenue
100
Valuation teeter-totter
44
Monopoly control
50
Customer satisfaction
100
Hub & spoke
51
What you walk away with

A personalised Sellability Report, ready the moment you finish

Completed by over 95,000 business owners worldwide, the Sellability Report is the most widely used independent assessment of business readiness in the market.

YOUR
2026
SELLABILITY
REPORT
Prepared for
ABC Company
Freedom For Founders
Freedom for Founders
Your personalised report, generated instantly upon completion
Your Sellability Score out of 100Benchmarked against thousands of businesses in your industry so you can see exactly where you stand.
Scores on all 8 value driversSee your strengths and identify what's raising or lowering your asking price.
A transferability assessmentFind out whether your business can run without you. the single most important question any buyer will ask.
A prioritised improvement planActionable steps focused on the drivers most likely to raise your offer, whether you sell in one year or five.

The 8 drivers buyers look at

Buyers assess eight specific areas to determine whether a business can operate and grow without you. A low score in even one driver can reduce the offer or kill the deal entirely.

1
Financial performance
2
Growth potential
3
Switzerland structure
4
Valuation teeter-totter
5
Recurring revenue
6
Monopoly control
7
Customer satisfaction
8
Hub and spoke
⏱ 13 minutes  ·  Free  ·  Instant report

See your business's worth from a Buyer's Lens

Two businesses with identical revenue can sell for very different numbers. The difference is the multiple. The Sellability Score reveals where yours stands and the drivers moving it.

Want an actual dollar estimate? Add your financials.
1
Complete the Sellability Score
2
Add 3 years of financials
3
Receive your estimate of value

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"

I thought I knew what my business was worth. The Sellability Report showed me three drivers I'd overlooked that were quietly reducing what a buyer would offer. Two years of focused improvements later, I sold for 40% more than my original expectation.

Operations and distribution company owner, 22 employees, exited 2023

Your information is privateYour email and phone are used only to deliver your report. We do not share or sell your data.
It genuinely takes 13 minutes40 questions about your business. Add 15–20 min for the optional financial deep-dive.
This is not a sales pitchWhether or not you work with us, the report is yours to keep.
What happens after you submitYour report is generated immediately, with an invitation to a complimentary advisor debrief.
Your questions answered

Still have questions? Here are the ones we hear most often.

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What financial information will I need to provide?The core 13-minute Sellability Score asks only operational and strategic questions. No financial data required. If you choose the optional financial section, you'll need three years of revenue and profit figures.
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Do I need to be planning to sell to benefit from this?No. Many owners complete the assessment simply to understand where their business stands. The earlier you know your score, the more time you have to improve it.
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Why do you need my phone number?Your phone number is used solely to schedule your complimentary debrief. You will not receive unsolicited calls and can opt out at any time.
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What if my score is low?A low score is the most valuable result. It shows you exactly what to fix before going to market. Owners who improve their lowest-scoring drivers consistently achieve higher offers.
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What if my score is high?A high score means you're in a strong position. It opens up a conversation about your options: what the market looks like right now, what a buyer would likely offer, and what your next chapter could be.
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Can you help me sell my business?Yes. We've helped many founders sell their businesses and it all starts here. The Sellability Score gives us a clear picture of where you stand, and from there our Discovery Program walks you through everything.