FREE RESOURCES

Learn before you decide anything.

Free guides and videos for Canadian business owners who built something real and want to know what it is worth.

GETTING ORIENTED

Am I even thinking about this right?

EXIT PLANNING

How Long Will It Take to Exit My Business?

How long the work really takes. Watch before you set a date in your head.

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EXIT PLANNING

What Happens When You Wait to Plan Your Exit?

What waiting costs you, in value and in options.

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MINDSET

Famous or Rich

The gap between a business that looks impressive and one that pays you.

EXIT PLANNING

The Exit Checklist

What needs to be in order before selling is a sensible conversation.

VALUATION

What is my business worth, and why?

10:50

GROWTH

How We Leveled Up

How one business moved from owner-run to something that could stand on its own.

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VALUATION

The 8 Key Drivers of Company Value

Why identical revenue can mean very different valuations. Start here if your Sellability Score was low.

VALUE DRIVERS

The Overlooked Owner

Why owners are so often the biggest risk to their own value. Read it if your Sellability Score flagged that.

READINESS

What do I need to fix first?

LEADERSHIP

The 4 Degrees of Delegation

How to hand work off so the business runs without you. The most common gap a Sellability Score exposes.

BUYERS AND PROCESS

What do buyers want, and how does a sale actually work?

M&A

Selling a Business: Hidden Lessons

The parts of a sale that owners only find out about once they are in one.

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M&A

Inside the Mind of an Acquirer

How buyers assess a business, and what makes them walk away. Read it before your first buyer conversation.

FOUNDER STORIES

Founders who have already done it.

Four more client conversations live on the success stories page. Read them

FOUNDER STORIES

Guest Unplugged

An unguarded conversation with a founder about what the exit journey actually felt like.

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ABOUT

Exit or Extinction: Get to Know Me

Who is behind Freedom For Founders, and why the firm works the way it does.

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