Meet Justin, a marketing strategist who helps Freedom For Founders reach business owners with clear, useful guidance at the moments that matter. Most founders don’t go looking for advice about what comes next until they need it, so that information has to be easy to find, easy to understand and genuinely helpful long before that day arrives.
At Freedom For Founders, Justin leads marketing across the website, content, email and paid channels, shaping how owners first discover the firm and tools like the Sellability Score. He focuses on turning what the team knows into content founders can actually use, and on making sure every campaign is measured, refined and built around the real questions owners are asking. He has also seen mergers and acquisitions from the inside. At a Toronto law firm that grew by acquiring other firms, he led the marketing side of each deal, from rebranding and website migration to bringing every new team under one brand. He approached each acquisition strategically, building the market share of both the acquired firm and his employer, and helping the combined business grow stronger and more valuable as a result.
Justin brings more than eight years of experience in digital marketing, content and communications across professional services, B2B and e-commerce, including time teaching digital marketing at the college level. He knows that a business with a strong brand, a steady flow of leads and a growing share of its market is worth more to the right buyer. That’s why he also helps founders build the visibility and customer demand that strengthen their valuation, whether they’re focused on growth today or preparing for a future sale. Reach out to Justin today to learn how stronger marketing can help grow both your business and its value.