Your Mission: Build a Mini Campaign to Promote the Fast-Track to Freedom Webinar

Competitors will design and submit a complete campaign that demonstrates strategy, creativity, and execution readiness.

What You’ll Submit

1. Implementation Plan (1–3 Pages)

• Step-by-step plan to reach, engage, persuade, and confirm attendees.

• Show your strategy and rationale—why your approach works.

• Include the exact tools, platforms, and tactics you’ll use (e.g., LinkedIn, Eventbrite, email sequences, CRM, Facebook).

• Map out the prospect journey (e.g., LinkedIn → landing page → CRM → email → text → phone call).

2. Cold Email Draft & Sequence

• Write a series of emails designed to drive registrations.

• Recommend timing between sends.

• Explain how your approach will maximize attendance.

3. Optional Bonus Idea

• Share one creative, outside-the-box tactic or incentive to boost sign-ups and engagement.

Your Advantage:

For the challenge, assume you’ll have access to:

• 12,000 CRM contacts from Freedom For Founders.

• All LinkedIn connections of Freedom For Founders and Simon Fallows.

This is your starting point, how you activate it is up to you.